Sobre Nosotres/About Us
Jícarx aims to acknowledge and honour our shared similarities,
while celebrating the diversity en nuestras comunidades.
It is also important for us to state that we are not a monolith.
Many of us do not have the same raíces/roots.
Part of our aim includes bringing awareness to the diverse identities (e.g., cultures, ethnicities, languages, traditions) and ways in which the people from what is known today as Latin America express themselves and how this impacts us as individuals and a collective people.
#Indigenous #Indígenxaeo #AfroCarribean #AfroCaribeńxaeo #AfroMestizxaeo #AfroDescendiente #AfroIndígenxaeo #Latinxaeo
Background
The seed was first planted in the realization of how significant and empowering it would have been to have come across visuals and messages that intentionally conveyed a sense of belonging. This included visual representation that encompassed the diversity and necessary inclusivity for the LatinAmerican diaspora.
It sprouted during an assignment while taking an 'Indigenous Media' course in university. One of the tasks was to think outside the usual, the typical, the common ways to share a message that sparked conversation.

Mission
We aim to honour, respect and celebrate nuestras raíces, gente, culturas and where we are today.
Vision
Our vision and brand is rooted in cultivating a sense of comm[unity] & empowerment.
We are hoping to collaborate and partner with community members and organizations to bring together initiatives abd bring diverse artits and talent to the forefront that further strengthen la comunidad.
Subscribe to our email list to be the first in the know!

What's With the "e" and "x" at the end of some words?
Jícarx believes in the need to (un)learn colonial perspectives and belief systems that were inherited by force with the attempt of genocide throughout what we call today Latin-America and the diaspora.
You may see words which end in "e" and "x" rather than the common "o" or "a" at the end commonly "masculine"/"feminine" (*ahem* patriarchal) Spanish words and language. We aim to represent inclusivity for all and counter the imposed language many of our ancestors were forced to learn.
This language was not originally ours to begin with. Colonization led to genocide of The Original People of the Americas; people who believed there was a 3rd gender and honoured those people.
The "e" and "x" throughout our apparel and messaging represent the erasure of gender stereotypes and is an effort to change the narrative, reclaim language, pre-colonial worldviews, share knowledge and uplift nuestr"e"/"x"'s (see what we did there?) comunidades!
It was only after Christopher Columbus was found lost at sea and was saved by the Taíno people (who were on Quisqueya, present-day Dominican Republic and Haiti) that the "love" or "romance languages" (Spanish, French, Portuguese, Italian) and although it doesn't fall under these languages, English, were introduced to Quisqueya, Boriken, Cubanascnan, Abya Yala, Pachamama, Anahuac, Turtle Island, etc.
We are unapologetic in taking up space because we are against the perpetuation of the colonial mentality (i.e., gendered roles/stereotyping, anti-Indigenous and anti-Black racism, etc.) that plagues the Americas y el Caribe and all the harm, even unrightfully claiming the lives of the/our ancestors. However, it is important to note this isn't historical and continues to happen today...
We do not support discrimination and are against violence towards mujerxs & gender-diverse, ethnic-diverse, Black and/or Indigenous peoples.We have ZERO tolerance para esa m*erda.
✊🏻✊🏼✊🏽✊🏾✊🏿